Children at play are at the heart of everything BRUDER does. Playing is not an end in itself, it enables the child to gain experience for its development in the adult world.

BRUDER products are developed as “model-like toys” to foster this premise. Model-like to encourage role play when simulating the real environment, functional to understand contexts by physically grasping the situation.

BRUDER focuses particularly on the balanced correlation of easily manageable toy functions while simultaneously representing true replicas and providing a durability that is as high as possible. The company’s slogan “Just like the real thing” is symbolically reflected most of all in Professional series products.

Thanks to their high-quality products and their company’s expertise BRUDER is one of the leading manufacturer of plastic toys in Europe today.